Tag Archives: wechat news

China’s Popular Messaging App, Tencent WeChat, To Offer Savings System

WeChat is taking on more than emoticons. China’s most popular mobile messaging app will soon become a financial service platform with the implementation of a savings investment system. The messaging app, a service from Internet giant Tencent (HKG:0700), has found success in China and abroad. WeChat will implement the investment system in mid-December, allowing users […]

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No longer just for chatting, WeChat will soon become a financial service platform

WeChat users use the app to buy items from a vending machine in Beijing. WeChat’s e-commerce capabilities have expanded the past year. Photo: SCMP Pictures WeChat has already met success in China as the country’s most popular mobile messaging app, but the Tencent-owned service will soon expand its reach beyond the realm of smartphone communication […]

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Tencent: WeChat now has 271.9 million monthly active users around the world

Chinese web giant Tencent (HKG:0700) revealed its Q3 2013 earnings report this evening. The figure that everyone is looking for pertains to WeChat: it now has 271.9 million monthly active users in Q3. That’s up 15.3 percent from Q2, and up 124.3 percent from the same time a year ago. That combines its Chinese and […]

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Messaging apps are not just for chatting: WeChat is disrupting mobile games in China

Messaging and gaming seem like two entirely different platforms. You would never have thought it possible — but a messaging service is disrupting the mobile gaming scene in China. In a report released by Chinese Android app store Wandoujia – which monitors trends in China’s mobile market based on its downloads — two out of the top three games […]

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Wechat is the Chinese social networks?

One of the ways to think about China’s Internet is as a Bizarro version of the World Wide Web. Facebook and Twitter are banned, but social networking sites like Sina Weibo and Kaixinwang operate freely. Instead of YouTube, there is Youku Tudou. And while Google does operate in China — albeit intermittently — the Chinese […]

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Wechat Progress in India

Wechat says it has been growing and the number of India’s visibility, following a series of marketing activities for the local market. In a crowded market dominated by global leader WhatsApp, and emerging local players like Hike, WeChat claims its aggressive push and great feature set helped the mobile messaging service gain mindshare and engage […]

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China Unicom to Launch $6 WeChat Subscription Plan Later This Month

Late last week, we reported that an undisclosed Chinese telecom company was planning to offer WeChat-specific subscription plans. Now the details some of those plans are beginning to emerge. It appears that at least China Unicom has plans to offer a special subscription plan for users of the chat app, and a source at its […]

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An Open Letter to WeChat: 7 Warnings From a Social Media Marketer

First of all, I must say, you’re doing a terrific job. Atta boy. Your owner Tencent is relevant again among China’s young, better-off city dwellers; when it comes to mobile you’re ahead of Facebook, and that makes me proud to be in China. You’ve even made QR codes cool again. But enough flattery. Here’s some […]

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Shopping on WeChat 5.0

Q: What’s your expectation of e-commerce on WeChat? Cao Junbo, chief analyst of iResearch Consulting Group                    We have already seen WeChat strive to develop its service, which is just similar to O2O (onlineto offline) service. So the app offers official account registration. Many of those accounts comefrom offline business entities, such as the retail, catering and service sectors. And for offlineenterprises, WeChat can also contribute to customer relationship management (CRM) service. Under these circumstances, by supporting WeChat, many enterprises are inspired to analyzeand classify their target customers to help them offer promotional information, custom andinteractive services. Currently, most of the firms simply use QR codes to gain customers. So far, we haven’t seen any positive online shopping experiences on WeChat. If the mobile payment section is successfully launched on the upcoming WeChat 5.0, it meansthe complete circle will contain an information flow, while the CRM and payment service will beestablished. Afterwards, the WeChat ecosystem will be expanded and for both firms andindividual consumers, making the functions and services of WeChat more plentiful. Yang Weiqing, president of iResearch Consulting Group Alibaba is said to view Tencent as the top rival in the e-commerce sector, especially within themobile Internet market. We think this makes sense. For example, apps like Kakao Talk in South Korea and Line in Japan which are similar toWeChat in China have now become big players in the mobile gaming market. They are used asa platform to push forward mobile games developed by their companies. Mobile games are likee-commerce products in ways that they are both promoted on a large user base. Of course there are differences. Mobile games that could become popular are quite limited. Butproducts sold online are massive. How to evolve WeChat into a user-friendly e-commerceplatform remains a tough issue. Through iResearch monitoring, we found that two Tencent apps, WeChat and QQ, have takenup about one sixth of the total time people spend on mobile Internet. That’s far beyond whatother Internet companies can reach. And they are still developing. We believe the ratio couldhit one- fifth in the future. In that case, there is a possibility that WeChat could undertake an e-commerce platform role. Q:What constraints does Chinese mobile e-commerce face? Yang Weiqing, president of iResearch Consulting Group In general, shopping through e-commerce platforms accounted for less than five percent ofChina’s overall online shopping in 2012. According to our latest statistics, the time users spendon a PC is about twice as much as they spend on mobile Internet, namely mobile phones.Theoretically, shopping through e-commerce platforms should have made up 20 to 30 percentof the overall online shopping, but it hasn’t. Some users are reluctant or afraid to make online payments through mobile phones.Meanwhile, some may complain that mobiles phone screens cannot meet the demands ofusers, especially when they want to compare prices between different websites. Users expectbetter price-comparing websites, linking to certain B2C websites or big comprehensivewebsites, such as Tmall and Taobao. However, this kind of shopping process has not maturedon the mobile Internet. That could be the second constraint. O2O plays a quite important role in mobile e-commerce. However, few companies support O2Oright now. Many group-buying companies have started working with physical stores and gainedconsumption data. Now more than half of Groupon’s orders come from mobile phones asmentioned by Marry Meeker. Things are different in China, as most of the orders come fromPCs instead of mobile phones. Thus, we need to create a more favorable environment for theO2O market and let more companies support it. Cao Junbo, chief analyst of iResearch Consulting Group In the following phase of development, WeChat has enjoyed a bright prospect while also facinga few problems. As a convenient mobile phone app, if WeChat delivers too much information,like advertisements, users will be bothered. Thus, it is vital for many online businesses tobalance consumer services and marketing. 4,204 total views, 1 views today

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First WhatsApp, now WeChat eyes India growth

Summary: China’s largest Internet company, Tencent, is eyeing India for further growth for its messaging platform as it ventures overseas. It will be up against an increasingly crowded market where rivals such as Whatsapp have had a headstart. Chinese Internet giant Tencent is hoping to find a new pillar of growth in India for its […]

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