Tag Archives: wechat

Starbucks Continues Its Expansion Into China With WeChat Promotion

Good news for caffeine lovers in China: Starbucks has introduced coffee gifting via WeChat, the country’s top messaging app. The feature arrives just in time for Valentine’s Day, and the promotion’s name — “Say it with Starbucks” — is even a play on words since the Chinese version sounds similar to “Say it with your […]

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This Is How New Balance Used Jay Chou And WeChat To Launch Its New Product In 5 Easy Steps

New Balance China’s Marketing PR Manager, Ann Chen (New Balance) You’ve only got a few weeks to launch your biggest product of the year. What do you do, hotshot? If you’re New Balance, you partner with one of Asia’s biggest performing artists and go all out on social media. Keep reading to discover New Balance China’s Marketing […]

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WeChat Introduces Gold Hongbao to Promote New Financial Product

WeChat began testing a new lucky money feature during the recent Chinese New Year holiday that enables transfers of gold bullion among users with the same mechanics for the existing cash hongbao (红包, lucky money or red envelopes in Chinese). With the gold hongbao (not official translation), like the cash hongbao, a sender can either […]

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WeChat’s mini programs could disrupt market

San Francisco – The biggest long-term threat to the iPhone isn’t Android, Samsung or China’s bevy of cheap phones. Instead, it’s that apps work better if you embed them in a single program. WeChat, China’s leading social media app, has just launched a new platform with that in mind. It has the potential to reconfigure […]

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How WeChat Moments, Instagram Cause Dissatisfaction in One’s Real Life

One of the most interesting features of WeChat is called Moments, where people can post pictures, video, or a status update. By carefully selecting the things to upload, the user gets the chance to present himself in the best possible light to his family and friends. According to WeChat user Paul Cui (via Global Times), […]

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WeChat daily active users top 768 million

The usage of popular messaging app WeChat continues to expand, with the number of daily users exceeding 768 million in September, up 35 percent over the same period last year, according to a year-end report on WeChat released by the Chinese technology giant Tencent on Wednesday. The report, which unveiled a series of key figures […]

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How Chinese Super App Wechat Plans To Lock Out Foreign App Stores In China

Since its launch on January 21 2011, WeChat has established a solid track record in pushing forward big game changing innovations within China’s mobile ecosystem. Their relatively small Guangzhou-based team holds an incredibly deep understanding of the needs of Chinese mobile users. Yet if the recent comments of WeChat’s founder Allen Zhang are anything to […]

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