Category Archives: News

Starbucks Continues Its Expansion Into China With WeChat Promotion

Good news for caffeine lovers in China: Starbucks has introduced coffee gifting via WeChat, the country’s top messaging app. The feature arrives just in time for Valentine’s Day, and the promotion’s name — “Say it with Starbucks” — is even a play on words since the Chinese version sounds similar to “Say it with your […]

1,049 total views, 5 views today

This Is How New Balance Used Jay Chou And WeChat To Launch Its New Product In 5 Easy Steps

New Balance China’s Marketing PR Manager, Ann Chen (New Balance) You’ve only got a few weeks to launch your biggest product of the year. What do you do, hotshot? If you’re New Balance, you partner with one of Asia’s biggest performing artists and go all out on social media. Keep reading to discover New Balance China’s Marketing […]

828 total views, 5 views today

WeChat Introduces Gold Hongbao to Promote New Financial Product

WeChat began testing a new lucky money feature during the recent Chinese New Year holiday that enables transfers of gold bullion among users with the same mechanics for the existing cash hongbao (红包, lucky money or red envelopes in Chinese). With the gold hongbao (not official translation), like the cash hongbao, a sender can either […]

841 total views, 4 views today

WeChat’s mini programs could disrupt market

San Francisco – The biggest long-term threat to the iPhone isn’t Android, Samsung or China’s bevy of cheap phones. Instead, it’s that apps work better if you embed them in a single program. WeChat, China’s leading social media app, has just launched a new platform with that in mind. It has the potential to reconfigure […]

952 total views, 5 views today

WeChat’s App Revolution

The biggest long-term threat to the iPhone isn’t Android, Samsung Electronics Co. or China’s bevy of cheap phone makers. Instead, it’s a deceptively simple idea: Apps work better if you embed them in a single program, rather than let them proliferate across your home screen. WeChat, China’s leading social media app, just launched a new […]

791 total views, 4 views today

Chinese students running WeChat businesses could face U.S. deportation

About 30 overseas Chinese students in Houston, Texas, could be deported for operating a private dining room and selling desserts on the social network WeChat, according to Beijing-based The Mirror. Numerous Chinese people, including students holding F1 visas, in the United States provide shopping services and sell meals on the popular Chinese app, but have […]

863 total views, 4 views today

How WeChat Moments, Instagram Cause Dissatisfaction in One’s Real Life

One of the most interesting features of WeChat is called Moments, where people can post pictures, video, or a status update. By carefully selecting the things to upload, the user gets the chance to present himself in the best possible light to his family and friends. According to WeChat user Paul Cui (via Global Times), […]

626 total views, 3 views today

WeChat daily active users top 768 million

The usage of popular messaging app WeChat continues to expand, with the number of daily users exceeding 768 million in September, up 35 percent over the same period last year, according to a year-end report on WeChat released by the Chinese technology giant Tencent on Wednesday. The report, which unveiled a series of key figures […]

537 total views, 1 views today

The 2016 WeChat Data Report

We recently unveiled our “2016 WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China. What’s new with the WeChat lifestyle this year? Let’s take a look at a few data points: Finally, let’s listen to some of our senior citizen WeChat users to see what important words they have to share […]

622 total views, 2 views today