Monthly Archives: February 2017

Starbucks Continues Its Expansion Into China With WeChat Promotion

Good news for caffeine lovers in China: Starbucks has introduced coffee gifting via WeChat, the country’s top messaging app. The feature arrives just in time for Valentine’s Day, and the promotion’s name — “Say it with Starbucks” — is even a play on words since the Chinese version sounds similar to “Say it with your […]

1,049 total views, 5 views today

This Is How New Balance Used Jay Chou And WeChat To Launch Its New Product In 5 Easy Steps

New Balance China’s Marketing PR Manager, Ann Chen (New Balance) You’ve only got a few weeks to launch your biggest product of the year. What do you do, hotshot? If you’re New Balance, you partner with one of Asia’s biggest performing artists and go all out on social media. Keep reading to discover New Balance China’s Marketing […]

828 total views, 5 views today

WeChat Introduces Gold Hongbao to Promote New Financial Product

WeChat began testing a new lucky money feature during the recent Chinese New Year holiday that enables transfers of gold bullion among users with the same mechanics for the existing cash hongbao (红包, lucky money or red envelopes in Chinese). With the gold hongbao (not official translation), like the cash hongbao, a sender can either […]

841 total views, 4 views today