Monthly Archives: December 2015

5 Things Brands Need to Know About WeChat, China’s Mobile Giant An explainer on the country’s fascinating social landscape By Lauren Johnson

Facebook, Twitter, Pinterest and Snapchat are the platforms that get most of marketers’ love in the U.S., but digital practitioners could learn a thing or two from WeChat, China’s booming mobile app that’s one of a growing number of messaging apps brands are watching closely. The Chinese app boasts more than 600 million users, and […]

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Tencent launches WeChat mobile wallet in South Africa

Chinese ecommerce giant Tencent has launched a mobile wallet service in South Africa in partnership with Standard Bank. The service lets users of social messaging app WeChat make P2P transfers, pay for services such as airtime, data and electricity and make in-store payments by scanning QR codes at merchants supporting the SnapScan mobile payments platform. “You […]

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